And we think that you will also know it when you cross it. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. We will reject apps for any content or behavior that we believe is over the line. We strongly support all points of view being represented on the App Store, as long as the apps are respectful to users with differing opinions and the quality of the app experience is great.If you’re just getting started, learn more about the Apple Developer Program. Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members. If you build an app that you just want to show to family and friends, the App Store isn’t the best way to do that. The App Store is a great way to reach hundreds of millions of people around the world.So know that we’re keeping an eye out for the kids. Parental controls work great to protect kids, but you have to do your part too. We have lots of kids downloading lots of apps.Your apps should change and improve as well in order to stay on the App Store. The App Store is always changing and improving to keep up with the needs of our customers and our products. On the following pages you will find our latest guidelines arranged into five clear sections: Safety, Performance, Business, Design, and Legal. If the App Store model and guidelines are not best for your app or business idea that’s okay, we provide Safari for a great web experience too. For everything else there is always the open Internet. We do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. The guiding principle of the App Store is simple-we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful.

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